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7007 0811

News Will Ride joins the Specialized Family

An open letter to our customers

An open letter to our customers

Posted on: 13th September

To our loyal customers,

I want to thank you for your support over the past 5 years. It feels like just yesterday that we were fitting out our humble little 39 square metre E-bike shop in Stirling. Since then, your support for Will Ride, our team, and myself has been immeasurable.

It is now time for me to move on to my next challenge and I am excited to introduce the new owners of the Will Ride business, Specialized Australia.

Through this change, I will be taking on a new role as Retail Operations Manager with Specialized Retail Australia.

To each and every one of you, thank you.

You have been the motivation and driving force behind the growth, development, and constant desire to improve our customer support and service offering, our workshop procedures, and quality across Will Ride. We are so proud of the team we have built, who are committed to looking after you and your ride – yesterday, today and into the future.

The Will Ride E-Bike Specialist reputation has been built on after sales service, and this will not change. Specialized have made it clear that they do not plan to change this as they acknowledge our history of quality, honesty, and service. They are passionate about continuing this legacy for all of our customers, not just Specialized bike owners.

What does this mean for you?

- Very little will change when you call, email, connect online, or walk into our store.

- Same Will Ride store, locations, staff, service offering, and most importantly the same level of care for you and your bike.

- We expect that the experience will continue to improve.

- You will still see me in store from time to time (and out on the trails and at races!)

Having the support of a global company is exciting for the Will Ride team, our customers, and for improving the Will Ride service offering.

My desire to continuously improve each day, innovate, and concentrate on in-store service and after-sales service have not, and will not change.

I feel proud to be a part of such a change in the bike industry. I am excited to work for Specialized and with other retailers around the country, to learn from and build an even better customer experience, as well as help to strengthen sales and support for Specialized Retail Australia.

If you have any questions, please reach out to our team ( , phone 7007 0811 and come and see us in-store.

We also have some frequently asked questions on our website (link) which we hope can assist you.

We all look forward to seeing you again soon!

Will Rischbieth